The world is moving forward, thanks in large part totechnological development. We are not only surrounded on all sides by three-dimensional spaces, but also by the flat screens of our devices. One of the technological advances is three-dimensional modeling, which, like any technological solution, carries with it a number of possibilities. Many industries are trying to make the mostof them. It doesn‘t matter if it‘s manufacturing, video-games, medicine, marketing or advertising.
What is actually 3D modeling?
In simplest terms, it is the process of creating and modifying three-dimensional objects consisting of triangles with the help of special computer programs. An experienced graphic designer is able to create a product from scratch or recreate an existing object in full realism. Reproducing with complete accuracy every last detail. 3D spaces and objects can also look like they have been taken out of another galaxy or transport us to a cartoon world by simplifying them into angular solids. They then achieve a simplified and economical appearance.
Where are 3D models used and why?
From marketing and advertising, architecture to health and medicine. Virtually every industry today uses 3D modeling technology. The reason is its versatility . Photorealistic appearance and countless opportunities for use, which very often translate into increased chances of selling products or services provided.
Although at first 3D models were mainly used in games, with the goal of attracting players with better and more realistic effects, entertainment has long since caught up by other industries.
In architecture, they started with projects and sketches that could not represent the final result without building it. In the manufacturing industry, on the other hand, there was no way to test the final product without producing multiple prototypes. Based on just two examples, one can already be tempted to make some conclusions. The use of 3D modeling is able to bring not only visual benefits, but also time and budget savings. This is due to the technological capabilities of virtual models. Already in the design phase, some inaccuracies in the project can be detected and addressed to correct them. All, of course, without the need to first devote resources to making a physical design.
While in the case of manufacturing a simple device, such as a bicycle wall mount, the costs are not mind-blowing. However, when we are dealing with the design of complex machinery, houses or entire machine parks, being able to check or preview the final result is definitely able to help impose corrections and improvements. Everything is done without additional costs caused by the need to rework an already manufactured machine. It is worth mentioning one of the most important and encouraging capabilities of 3D models, but first another example😉.
There is a reason why health and medicine werementioned at the very beginning. Here, in addition to machines and equipment, an experienced graphic designer is also able to design a 3D model of a limb or other body part, which can then be printed and serve as a prosthesis that will help the patient and, in the best case, save a life.
3D models and their interactivity
Marketing and advertising have been left for last, despite being among the most important aspects of businesses. Ways to attract customers‘ attention are plentiful, one of which, gaining increasing popularity, is precisely the use of 3D models. When designing a product visualization, you can focus on each element and present the products in the best possible form with realistic computer renders.
However, that’s not all. 3D models can also be enhanced with animation to further draw attention to specific aspects or the entire product. The innovation of promoting products by presenting them in a three-dimensional form draws special attention. Especially when we mention the added value for customers of being able to see it from all sides, in their own way, the way they want. Now the question is, how is the consumer able to view the 3D model? The answer is none other than AR, WebAR and VR technology. These technologies allow you to visualize products and services to the consumer and even interact with them.
3D modeling technology is very valuable, not only through the prism of saving time and money. With their help, you can increase brand awareness, attract attention and interest customers. Three-dimensional objects present more visual values, they also give the opportunity to accurately see the object, also inside and present its operation before production. Improvement of executive work in the design of houses or entire machine parks. Who knows what else we will use 3D modeling for.